The Challenge:
A mindset coach who had previously been using a large marketing agency and was concerned about the price and lack of leads they were receiving. Their primary goal was to build a high-quality audience and generate as many leads as possible for their business.
My Strategy:
First I began a comprehensive audience analysis, identifying potential buyers interested in mindset coaching. From there, we go crystal clear on their messaging that spoke directly to their ideal client.
I implemented a targeted paid ad strategy across multiple platforms, focusing on the problem their ideal client is feeling and positioning their program as the solution. This approach combined eye-catching visuals, captivating copy, and tailored lead generation forms that directly appealed to the company's ideal market.
The Results:
In only 2 days, we had more leads than they had in an entire month with their previous agency and the price per lead dropped from $57 to $6!
In 14 days, we reached 94 leads at $6.66 per lead.
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