The Challenge:
A local construction company reached out feeling extremely anxious about the limited work he had coming up...
With a team to pay and a family to feed, he needed leads and sales ASAP!
My Strategy:
After an initial consultation at a local coffee shop, I conducted a thorough analysis of his target audience, identifying key pain points and desires. Using this information, I crafted a personalised social media strategy.
From there, I designed visually compelling organic content and paid ad campaign with clear messaging that showcased the benefits of renovations for family homes.
I implemented a targeted paid ad strategy across multiple platforms, focusing on visual storytelling and highlighting the lifestyle advantages of these homes as well as before and after's. My approach combined eye-catching visuals, captivating copy, and tailored lead generation forms that directly appealed to the company's ideal market.
The Results:
By combining both organic content and paid ads, we were able to get his construction company fully booked out with a waitlist for a further 6 weeks within the first month.
Within 7 months, he had added an extra $500k revenue to his business and had no more issues with inconsistent leads or sales.
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