My Strategy:

After an initial consultation at a local coffee shop, I conducted a thorough analysis of his target audience, identifying key pain points and desires. Using this information, I crafted a personalised social media strategy.

From there, I designed visually compelling organic content and paid ad campaign with clear messaging that showcased the benefits of renovations for family homes.

I implemented a targeted paid ad strategy across multiple platforms, focusing on visual storytelling and highlighting the lifestyle advantages of these homes as well as before and after's. My approach combined eye-catching visuals, captivating copy, and tailored lead generation forms that directly appealed to the company's ideal market.