The Challenge:
A local mortgage broker was overwhelmed by wearing all the hats. With 3 kids under 5 and a successful business, she was stressed and burnt out, but admittedly has always struggled with relinquishing control.
My Strategy:
After an initial consultation, I analysed her marketing funnel, sales process, and audience behaviour to pinpoint exactly where potential clients were slipping through the cracks. We took a deep dive into:
✔ What was keeping her leads from converting?
✔ Who were her actual high-value clients?
✔ How could we position her brand to stand out?
We reworked her messaging to highlight what made her different. Instead of blending in with every other broker, we built a brand story that spoke directly to her audience’s pain points and desires.
From there, I built a custom marketing strategy designed to attract, nurture, and convert leads, focusing on creating compelling content, ad copy and visuals that would resonate with her audience. We created a consistent presence across organic social media & paid ads.
This kept her business in front of interested potential customers and built 'know, like and trust' in her brand.
The Results:
Within her first month, she felt a huge weight lifted off her shoulders.
The combination of targeted ads, strategic messaging, and consistent content made a massive impact on her business, allowing her to scale without adding more hours to her week, meaning she got to spend more time with her kids.
She started getting higher-quality leads that actually converted into paying clients, increased her brand awareness, engagement, and credibility all while working part-time hours and being a present mum.
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It's time you stopped guessing and made some real money!