The Challenge:
A Gladstone therapist & personal development coach approached me with a common problem: no time or knowledge on social media resulting in low online traction and stagnant sales despite a a wealth of knowledge and many years of proven client results.
My Strategy:
I started by conducting a thorough analysis of her target audience and identifying key pain points and desires.
Using this information, I crafted a personalised social media strategy that focused on creating vibrant visuals and relatable content.
*Relatable Content: I crafted each piece of content to speak directly to the prospects pain points and desires, in a relatable and understanding voice making her brand stand out as the unique, understanding survivor that she is.
*Customer Testimonials: Sharing testimonials and transformations was important. I shared client's experiences, transformation stories and feedback which allowed her audience to relate and see the possibilities available to them, increasing authenticity and trust.
*Paid Ad Campaigns: We implemented targeted paid ad campaigns that precisely reached her ideal customer base, amplifying her reach exponentially.
The Results:
Within nine months, the personal development coach had generated a 73% increase in profit, became fully booked and had to pivot her business to be able to scale further, is being sought after to speak at large, paid speaking events around Queensland and has had her story be published in a top selling book.
My strategy not only boosted her online presence, but also transformed her brand into a well-known favourite.
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It's time you stopped guessing and made some real money!